Tag Archives: jeep

2010 Detroit Auto Show

2010 Detroit Auto Show
This year’s 2010 Detroit Auto Show is over, at least for the press, and while some significant vehicles were unveiled, the overall impression we got is that the industry has scaled back. Less debuts combined with smaller and less elaborate displays made the whole affair feel significantly downsized compared to previous years.

In better times exhibitors at Detroit’s North American International Auto Show might steal the stage with a stunningly imaginative, if impractical, concept car, or by crashing a Jeep Grand Cherokee through Cobo Hall’s front windows.


Penske’s Saturn: The Post-Modern Auto Company

Auto companies have traditionally been engineering and manufacturing businesses, rather than marketing and retail businesses. Henry Ford, for example, insisted dealers pay for his Model Ts as soon as they left the factory door. But what made sense in Henry’s time, and reached its apotheosis with the huge River Rouge plant, the most vertically integrated automobile factory in the world, has become a liability today. Auto plants cost staggering amounts of money to build and to run. And in an era where the manufacturing process no longer delivers major differentiators in terms of the finished product — all vehicles have to meet similar safety and fuel economy mandates, and the cost and quality differences between the best and the worst are getting smaller all the time — that’s money many auto industry insiders wished they no longer had to spend. Especially as what largely defines an auto company these days is not where its products are made, but how its brands are perceived by consumers.A Boxster is still a Porsche, even though it is built in Finland by Valmet. A Grand Cherokee is still a Jeep, even though it is built in Austria by Magna Steyr. Right hand drive Mercedes C-Class and BMW 3 Series models are still seen as German cars, even though they are made in South Africa.Which is why Roger Penske’s Saturn play is a stroke of genius. With Saturn, Penske has the opportunity to create the first truly post-modern auto company. Penske’s Saturn doesn’t own a single factory, design studio, or proving ground. What it does own — and all it needs to own — is the intellectual property of the Saturn brand. It’s hard to imagine a more perfect candidate to become a post-modern auto company than Saturn. Envisioned by GM chairman Roger B. Smith as an import fighter because of advanced manufacturing techniques that included a highly automated plant and plastic body panels, Saturn succeeded not because the original car was good — actually, it wasn’t even remotely competitive with anything from Toyota or Honda — but because it was cleverly sold and marketed. Saturn consumers bought into the defining promise of the brand — no haggle pricing and great customer service — rather than the physical attributes of the vehicle.Although GM has agreed to build Saturns for Penske for at least two years, future Saturn models may be sourced from a variety of automakers around the world (the latest rumor has Penske talking with Renault). Saturn could simply rebadge another manufacturer’s existing model, paying for U.S. market certification costs and minor cosmetic changes, or it could commission an automaker to design, engineer and manufacture a complete new vehicle. Either way, it could bring new models to market for way less capital cost than a traditional automaker. Finding someone with spare factory space to build Saturns won’t be hard: The world’s automakers currently have the capacity to build 92 million vehicles a year, but will be lucky to build 60 million in 2009, says respected industry forecaster CSM Worldwide. And with the global economy expected to recover slowly from recession, there’s going to be plenty of spare capacity around the world for a long time yet.All Penske’s Saturn has to do to succeed is sell cars and trucks that deliver on the promise of the Saturn brand. The actual vehicles can be made anywhere, by anyone, and as long as they are competitive with the mainstream players in their respective segments in terms of performance, economy, quality, and equipment levels, it almost doesn’t matter what they are, because the Saturn brand is mostly defined by a classy purchase experience. And if there’s one thing Roger Penske knows how to do with class, it’s selling cars and trucks.
Source : blogs.motortrend.com/6538063/editorial/penskes-saturn-the-post-modern-auto-company/index.html

July Sales: Cash for Clunkers Spurs FoMoCo; Toyota Regains Second-Place

DETROIT – Ford Motor Company is ebullient about its first year-over-year sales increase since November 2007. Total Ford-Lincoln-Mercury sales, including fleet, rose 2 percent in July 2009 compared with July 2008, and of that, retail sales rose 9 percent. Still, it’s too early to party. The Great Recession isn’t over yet.”Right now, the legs under the economy are not strong enough to sustain a 14-16 million sales rate as we saw at the end of July,” says Ford analyst George Pipas. “A sales increase in July is not the end of the journey.”Aside from the minor increase compared with a very weak July ’08, when gasoline averaged $4.11 per gallon, Ford proved through individual model sales that the Cash for Clunkers program helped move fuel-efficient metal. Probably not coincidentally, the low-priced cars and trucks that consumers who until now were driving clunkers could afford to buy moved the most. Ford Focus sales surpassed Fusion sales, although both models were up compared with last year. Even though a four-cylinder Fusion is within a couple mpg city/highway, the smaller, cheaper Focus easily outsold the Fusion, 21,830 (up 43.6 percent) to 17,610 (up 66 percent).The redesigned-for-2009 Focus became Ford’s darling when gas topped $4 per gallon. Earlier this year, the facelifted 2010 Fusion was Ford’s savior in some of the slowest sales months in decades. Advertising dollars targeting new models helps.If Cash for Clunkers money drew a lot of prospective buyers to Ford lots in the last week, I’ve got to bet that some of those consumers trading in ’90s Explorers chose, say an $18,000-list Focus over a $23,000-list Fusion because it better met their budgets. Many of those clunkers undoubtedly were third or even fourth cars, driven by the high schoolers in the family. Estimates of how much oil the program saves may be a bit of a stretch.No matter. The program is a success for bringing consumers back into the market — either those who have been holding off or those who figured credit had dried up so much, it wasn’t worth it to walk into a showroom. General Motors estimates July sales for all makers totaled an annual rate that would equal about 11.3-million vehicles, marking the first month in 2009 above the 10-million level.And GM has just announced a lease program with U.S. Bank for Chevrolets, Buicks, GMCs and Cadillacs (its core four in North America) for New York, New Jersey, Connecticut, Michigan and Ohio through August 31. U.S. Bank leases for the new Cadillac SRX are available nationwide.Meanwhile, Chrysler says that The Wall Street Journal got it wrong Monday morning. Chrysler will continue to offer matching incentives of up to $4500 on certain models whether you bring in a clunker or not. Obviously, if your local dealer is out of, say, 2009 PT Cruisers, you’re not going to get $4500 off a 2010 model. And so, to the numbers:GM: 189,443, off 19.4 percent.Inventory of about 466,000 is the lowest on record, says sales veep Mark LaNeve.With inventories dropping for all automakers, the deals aren’t likely to get any more desperate.Chevy division sales were relatively strong, at 124,948, still down 9.3 percent.Equinox was a rare gainer, up 77.8 percent to 10,834. About 60 percent were ’10 models, and most of those were four-bangers.Buick Enclave remains strong, selling 3,797, off 2.5 percent.Cadillac, at 6,171, off 52.6 percent, was the biggest loser of the core four.Saab was off 71.7 percent to 574 and Hummer was off 57.4 percent to 799.Impala was up 9.6 percent to 14,649 but Malibu was off 7.8 percent to 15,339.Modern wagon wars continues: Toyota sold 9,407 Highlanders, (+39.1 percent), Chevy sold 6,690 Traverses, Honda sold 6,430 Pilots (-15.3 percent), Dodge sold 4,165 Journeys (+21 percent) and Ford sold 3,631 Flexes (+64.7 percent).The new Camaro continues to be in short supply. Chevy sold 7,113, vs. 6,686 Ford Mustangs (-37.6 percent) and 886 Dodge Challengers (-69 percent).GM will build some 2010 G6s for fleet customers, LaNeve said, making it the last Pontiac.The New GM of Chevy, Buick, GMC and Cadillac, sold 160,078 vehicles, a couple thousand more than Ford/Lincoln/Mercury but short of Toyota.Toyota-Scion-Lexus: 174,872, off 11.4 percent.Toyota division accounted for 156,355 (including Scions), off 10.8 percent, making Toyota the U.S.’ best-selling brand.Lexus fell 16.5 percent to 18,517.Prius jumped 29.7 percent to 19,173. Camry sales fell 19.4 percent to a still-strong 33,974.RAV4 may have benefited from the clunkers credit, up 32.5 percent to 15,912.Midsize pickups also are doing well. Tacoma was up 7.6 percent to 12,552.Monthly Scion numbers: 6,754, vs. 11,906 in July ’08.Ford-Lincoln-Mercury: 158,838, up 2 percent.Focus was Ford’s best-selling car, up 43.6 percent to 21,830.Fusion was up 66 percent to 17,610.F-150 remains Ford’s best-selling vehicle, off 19 percent to 36,327.Escape was up 94.2 percent to 20,241.Ranger was up 64.5 percent to 7,695. Looks like another Cash for Clunkers winner.Taurus was off 57.1 percent to 1,760 as Ford ramped down the old model.Mercury Milan was up 59.8 percent to 2,934 while Mariner was up 70.5 percent to 3,682 as the Lincoln side of the showroom suffered a 24.3 percent drop.Inventory of 295,000 vehicles, averaging less than a 50-day supply, is 41 percent thinner than at the end of July ’08.Honda-Acura: 114,690, off 17.3 percent.That’s 106,028 Hondas, off 15.8 percent, and 8,662 Acuras, off 32.5 percent.Civic was up 3.1 percent to 30,037.Accord was off 28.1 percent to 29,774.Fit was off 27.6 percent to 8,876 but CR-V was up 9.9 percent to 19,151.Acura RDX was off 62.5 percent to 519 and TSX was off 35.8 percent to 2,232.Chrysler LLC: 88,900, off 9 percent.Winners were small models, helped by heavy incentives. Chrysler PT Cruiser was up 24 percent to 4,092 sold.Jeep Patriot was up 134 percent to 8,084 and Compass was up 95 percent.Jeep Wrangler, which posted increases for the first five months of the year, was down for the second month in a row, off 25 percent to 4,540.Dodge Caliber was up 63 percent to 7,814.Avenger was up 30 percent to 5,616.Sebring was off 27 percent to 2,781. Chrysler has sold 13,466 for the entire year so far, well below Ford Fusion’s monthly sales.Chrysler Town & Country fell 15 percent to 6,837. Dodge Caravan was up 15 percent to 8,405, however.Ram was off 17 percent to 17,723.Nissan-Infiniti: 71,847, off 24.6 percent.Nissan division was off 24.8 percent to 64,751.Infiniti was off 23.3 percent to 7,096.Nissan Versa was off just 2 percent to 8,530, though Sentra fell 13.5 percent to 9,496.Rogue sales were up 3.8 percent to 6,770.Z was up 11.9 percent to 890. Inexplicably, Infiniti QX56 was up 0.4 percent to 553.Nissan GT-R was off by 19 units to 128.OTHERS …Hyundai says 22 percent of its trade-ins were “clunkers.” Sales rose 12 percent, to 45,553. Accent, Sonata, Elantra and Genesis all posted gains and Santa Fe was down very slightly.Kia sold 29,345 units, up 1,324 units from last July. Subaru was up an impressive 34 percent, to 21,839. Mazda sold 19,032, off 15.1 percent.BMW Group, including Mini, was off 26.7 percent, to 21,253. BMW brand sold 16,381, off 31.5 percent. Mini was off 3.8 percent, to 4,872. Only all-ne
w models gained sales last month; BMW Z4 (up 33.8-percent) and 7 Series (up 14.5 percent), and Mini Cooper convertible (up 45.1 percent).Cash for Clunkers helped Volkswagen, which was up 0.7 percent, to 20,590 while Audi says it outperformed the premium segment, dropping just 5.8 percent, to 6,407. The clunkers program does not help with new cars north of $45,000.Mercedes-Benz USA, sold 17,646, including 16,228 Mercedes (off 21.7 percent) and 1,418 smarts, off 44.6 percent.Jaguar Land Rover fell 25 percent, to 2,607. Jaguar was down 45 percent, to 785 cars and Land Rover was down 11 percent, to 1,822.
Source : blogs.motortrend.com/6564996/car-news/july-sales-cash-for-clunkers-spurs-fomoco-toyota-regains-second-place/index.html

Jeep Models

Historical models
Historical Jeep models:

1940 Bantam Pilot- Prototype
1940 Bantam BRC-60- Prototype
1940 Willys Quad- Prototype
1940 Ford Pygmy- Prototype
1940 Budd Ford- Prototype
1941 Ford GP
1941 Willys MA
1941 Bantam BRC-40

1942 Willys MB (slat grille)

World War II era Willys jeep

1942-1945 Willys MB (stamped grille)
1942-1945 Ford GPW

World War II era jeep built by Ford, using the Willys-Overland design

1942-1943 Ford GPA
1944 Willys MLW-1- Prototype (Never Finished)
1944 Willys MLW-2- Prototype
1944 Agrijeep CJ-1
1944-1945 CJ-2
1945-1949 CJ-2A
1946-1965 Willys Jeep Wagon
1947-1965 Willys Jeep Truck
1948-1950 VJ ? Willys Jeepster
1949-1953 CJ-3A
1950 CJ-V35
1950-1955 M-38 (MC)
1950 X-98- Prototype
1950 CJ-4- Prototype
1950 CJ-4M- Prototype
1950 CJ-4MA- Prototypes
1952-1957 M38A1 (MD)
1952-1957 M38A1C
1953-1963 M170
1953-1968 CJ-3B
1953 BC Bobcat- Prototype
1954-1983 CJ-5

1961-1963 Tuxedo Park Mark III
1969 Camper
1969 462
1970 Renegade I
1971 Renegade II
1972-1983 Renegade Models
1973 Super Jeep
1977-1983 Golden Eagle
1977 Golden Eagle California Edition – limited production that were only available through California AMC Dealerships
1979 Silver Anniversary CJ-5 Limited Edition – estimated that perhaps only 1,000 were ever built

1955 USAF DJ
1955 M38A1D
1955-1975 CJ-6
1955-1964 DJ-3A

Surrey Gala Package

1955-1968 CJ-3B Long- Spain
1956-1965 Jeep Forward Control

FC-160- Spain, India

1959-1978 M151 MUTT

M718 Ambulance
M718A1 Ambulance

1960-1968 Jeep M606
1960-1977 Jeep Rural- Brazil
1961-1975 Fleetvan


1963-1983 SJ Wagoneer
1963-1986 J-Series

Jeep Gladiator
Jeep Honcho

1964-1967 CJ-5A/CJ-6A Tuxedo Park
1965-1975 DJ-5
1965-1973 DJ-6
1966-1969 SJ Super Wagoneer
1966-1971 C101- Jeepster Commando
1972-1973 C104? Jeep Commando
1974-1983 SJ Cherokee

1974 Cherokee S in action.


1967-1975 DJ-5A
1970-1972 DJ-5B
1973-1974 DJ-5C
1975-1976 DJ-5D
1976 DJ- 5E Electruck
1976-1986 CJ-7

1982 ? Jamboree Limited Edition (2500 examples)

1977-1978 DJ-5F
1979 DJ-5G
1979 ? CJ-5 Silver Anniversary Limited Edition – estimated that perhaps only 1000 were built)
1981-1985 CJ-8 Scrambler

1982 Jeep Scrambler

1981-1985 CJ-10
1982 DJ- 5L
1984-1991 SJ Jeep Grand Wagoneer

1991 Final Edition

1984-2001 XJ Cherokee

1984-2001 ? Base “SE”
1984-1988 ? Chief
1984-1990 ? Pioneer
1985-1992 ? Laredo
1987-1992/1998-2001 ? Limited
1988-2001 ? Sport
1991-1992 ? Briarwood
1993-1997 ? Country
1996-2001 ? Classic

1984-1990 XJ Wagoneer

1984-1985 ? Broughwood
1984-1990 ? Limited

1986-1992 MJ Comanche

1986 ? Custom
1986 ? X
1986 ? XLS
1987-1992 ? Base SE
1987-1990 ? Chief
1987-1992 ? Laredo
1987-1990 ? Pioneer
1987-1992 ? SporTruck
1987-1992 ? Eliminator

1987-1995 Wrangler YJ

1991-1993 Renegade
1988-1995 Wrangler Long- Venezuela

1993-1998 ZJ Grand Cherokee

First generation ZJ

1994 ZJ Laredo Model

1993?1995 ? Base SE
1993?1998 ? Laredo
1993?1998 ? Limited
1995?1997 ? Orvis “Limited Edition”
1997?1998 ? TSi
1998 – 5.9 Limited

1993 ZJ Jeep Grand Wagoneer
1997-2006 Wrangler TJ

1997 Jeep Wrangler TJ

2002 TJ
2003 TJ Rubicon
2004 TJ Unlimited
2004-2005 – Willys Edition (2004-1997 made, 2005-2001 made)
2004 ? Columbia Edition

1999-2004 WJ Grand Cherokee

2002?2003 ? Sport
2002?2004 ? Special edition
2002?2004 ? Overland
2004 ? Columbia Edition

2002-2007 KJ Liberty

2003 Freedom Edition
2004 Columbia Edition

Current models
The Jeep brand currently produces six models:

Jeep Wrangler

JK ? The current version of the Wrangler, released as a 2007 model.
JK Unlimited ? The long wheelbase, 4-door version of the 2007 Wrangler.

Jeep Grand Cherokee ? Large family-oriented SUV.

WK ? The newest Grand Cherokee, 2005-present (“WK” is the designator for the new Grand Cherokee, it is one of the few non-J-designated Jeeps).
2005?present ? Laredo
2005?present ? Limited
2006?present ? Overland
2006?present ? SRT-8

Jeep Liberty ? KK ? A small SUV (replaced the Cherokee and kept the name outside North America).
Jeep Commander ? XK ? A seven passenger SUV.
Jeep Compass ? A small crossover SUV based on the Dodge Caliber.
Jeep Patriot ? A small crossover SUV based on the Dodge Caliber.

Concept vehicles

1958 DJ-3A Pickup
1970 XJ001
1970 XJ002
1971 Jeep Cowboy
1977 Jeep II
1986 Cherokee Targa
1987 Comanche Thunderchief
1989 Jeep Rubicon Wrangler
1990 Jeep JJ
1990 Jeep Freedom
1991 Jeep Wagoneer 2000
1992 Jeep Concept 1
1993 Jeep Ecco
1997 Jeep Cherokee Casablanca
1997 Jeep Wrangler Ultimate Rescue
1997 Fender Jeep Wrangler
1997 Jeep Dakar
1997 Jeep Icon
1999 Jeep Journey
1999 Jeep Jeepster Concept
2000 Jeep Cherokee Total Exposure
2000 Jeep Varsity
2000 Jeep Commander Concept
2000 Jeep Willys
2001 Jeep Willys 2
2002 Jeep Wrangler Tabasco
2002 Jeep Wrangler Patriot
2002 Jeep Wrangler Mountain Biker
2004 Jeep Grand Cherokee (WJ) Concierge
2004 Jeep Treo
2004 Jeep Rescue
2004 Jeep Liberator CRD
2005 Jeep Hurricane
2005 Jeep Gladiator Concept
2005 Jeep Aggressor (the Rezo)
2007 Jeep Trailhawk
2008 Jeep Renegade

Special vehicles

1936 Oscar-Mayer Wienermobile


Jeep History

Origin of the term “jeep”
There are many explanations of the origin of the word “jeep”, which have proven difficult to verify. Probably the most popular notion holds that the vehicle bore the designation “GP” (for “Gov. Purposes” or “General Purpose”), which was phonetically slurred into the word jeep. However, R. Lee Ermey, on his television series Mail Call, disputes this, saying that the vehicle was designed for specific duties, was never referred to as “General Purpose”, and that the name may have been derived from Ford’s nomenclature referring to the vehicle as GP (G for government-use, and P to designate its 80-inch (2,000?mm) wheelbase). “GP” does appear in connection with the vehicle in the mode TM 9-803 manual, which describes the vehicle as a machine and the vehicle is designated a “GP” in TM 9-2800, Standard Motor Vehicles, September 1, 1949, but whether the average jeep-driving GI would have been familiar with either of these manuals is open to debate.

This account may confuse the jeep with the nickname of another series of vehicles with the GP designation. The Electro-Motive Division of General Motors, a maker of railroad locomotives, introduced its “General Purpose” line in 1949, using the GP tag. These locomotives are commonly referred to as Geeps, pronounced the same way as “Jeep.”

Many, including Ermey, suggest that soldiers at the time were so impressed with the new vehicles that they informally named it after Eugene the Jeep, a cartoon character that “could go anywhere”.

The term “jeep” was first commonly used during World War I (1914?1918) by soldiers as a slang word for new recruits and for new unproven vehicles. This is according to a history of the vehicle for an issue of the U.S. Army magazine, Quartermaster Review, which was written by Maj. E. P. Hogan. He went on to say that the slang word “jeep” had these definitions as late as the start of World War II.

“Jeep” had been used as the name of a small tractor made by Moline.

The term “jeep” would eventually be used as slang to refer to an airplane, a tractor used for hauling heavy equipment, and an autogyro. When the first models of the jeep came to Camp Holabird for tests, the vehicle did not have a name yet. Therefore the soldiers on the test project called it a jeep. Civilian engineers and test drivers who were at the camp during this time were not aware of the military slang term. They most likely were familiar with the character Eugene the Jeep and thought that Eugene was the origin of the name. The vehicle had many other nicknames at this time such as Peep (the term originally used in the Armored Force), Pygmy, and Blitz-Buggy, although because of the Eugene association, Jeep stuck in people’s minds better than any other term.

Words of the Fighting Forces by Clinton A. Sanders, a dictionary of military slang, published in 1942, in the library at The Pentagon gives this definition:

Jeep: A four-wheel drive car of one-half to one-and-one-half ton capacity for reconnaissance or other army duty. A term applied to the bantam-cars, and occasionally to other motor vehicles (U.S.A.) in the Air Corps, the Link Trainer; in the armored forces, the ? ton command car. Also referred to as “any small plane, helicopter, or gadget.” Early in 1941, Willys-Overland demonstrated the vehicle’s ability by having it drive up the U.S. Capitol steps, driven by Willy’s test driver Irving “Red” Haussman, who had recently heard soldiers at Fort Holabird calling it a “jeep.” When asked by syndicated columnist Katherine Hillyer for the Washington Daily News (or by a bystander, according to another account) what it was called, Irving answered, “It’s a jeep.”

Katherine Hillyer’s article was published on February 20, 1941 around the nation and included a picture of the vehicle with the caption:

LAWMAKERS TAKE A RIDE- With Senator Meade, of New York, at the wheel, and Representative Thomas, of New Jersey, sitting beside him, one of the Army’s new scout cars, known as “jeeps” or “quads”, climbs up the Capitol steps in a demonstration yesterday. Soldiers in the rear seat for gunners were unperturbed. This exposure caused all other jeep references to fade, leaving the 4×4 truck with the name.

Willys-Overland Inc. was later awarded the sole privilege of owning the name “Jeep” as registered trademark, by extension, merely because it originally had offered the most powerful engine.



Jeep is an automobile marque (and registered trademark) of Chrysler. It is the oldest off-road vehicle (also sport utility vehicle – SUV) brand, with Land Rover coming in a close second. The original vehicle which first appeared as the prototype Bantam BRC became the primary light 4 wheel drive car of the US Army and allies during the World War II and postwar period. Many vehicles serving similar military and civilian roles have since been created by many nations.

Subsidiary of Chrysler (since 1987)


Toledo, Ohio, United States


Sport Utility vehicles

Chrysler LLC