Tag Archives: Toyota

The small-capacity engine turbocharger

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Toyota Recalls Other SUV
Trends in the small-capacity engine turbocharger plus an application not only hit the mass-produced vehicle, but was touched to a sports arena in the world’s most prestigious automotive, Formula-1.

According to Spanish newspaper origin Barcelona, Deportivo El Mudo, the teams in F1 almost reached an agreement to approve a new machine which came into force in early 2013. The four-cylinder engine, equipped with 1.5-liter twin-turbo and petrol direct injection system plus KERS.

Meanwhile, the CEO of Ferrari, Amedo Felisa when interviewed by Autocar, the UK at the opening of the Beijing Motor Show last week saying, “If F1 must be developed again, the best solution is to use the engine with turbocharger and GDI (gasoline direct injection).” Currently, the machine F1 is used on the V8, 2.4 liter non-turbo.

Mercedes-Benz team boss, Norbert Haug when asked to comment about it just said “We will support!” He said the smaller-capacity engine will save fuel consumption and lower emissions.

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Toyota Recalls Other SUV

Toyota Recalls Other SUV
Largest car manufacturer in the world was again tripped. Not long ago the world’s largest car manufacturer that Lexus GX 460 merecall, is now a sport utility vehicle (SUV), Sequoia, production in 2003 which amounted to 50,000 units.

The problem is the same, namely its stability control system does not work perfectly, just different diperangkatnya. So, the Lexus GX 460 is “on the verdict easily overturned” by the magazine Consumer Reports, when a car sped around the corner quickly, liveliness of its stability control system is very slow.

While at Sequoia, electronic stability control system regulated by the computer through the two parts, between the brake and gas pedals. Depending on needs, but one goal to maintain tire traction on the corner.

Toyota and the American Institute of Highway Safety (NHSTA) said if they had received 163 reports from owners of Sequoia. But, no one suffered serious accidents.

“Toyota’s promise to investigate consumer complaints more aggressively and respond quickly,” said Steve St. Angelo, head of the quality of Toyota North America, as quoted by AP (04/29/2010).

Lexus GX 460

Lexus GX 460
After the announced cessation of production of the Lexus GX 460 last week due to media reports Consumer Reports in the United States (U.S.), Toyota Motor Corp. finally (TMC) in Japan announced it would call for improvement (recall) of the product from the market. Consumer Reports in the review did not recommend consumers to buy because the sport utility vehicle (SUV) is easily rolled out in emergency situations.

The manufacturer said it will repair damage to the vehicle stabilization systems software 13,000 units of these SUVs that have circulated. Of that total, 9400 units in the U.S. market while the rest scattered around the globe, among others, Russia, Oman, Saudi Arabia, United Arab Emirates, and Canada.

“Since we first heard the issue was outstanding, Lexus and dealers we are moving quickly to reduce the existing turmoil. Our network will personally contact the customer to fix their cars,” said Mark Templin, vice president and general manager, Lexus Group, as reported by Bloomberg, Tuesday (20.4.2010).

In addition, the manufacturer also plans manarik 21,000 units of the Land Cruiser Prado models specifically countries with the position of the steering wheel on the left. Some countries it is, Russia, France, Oman, United Arab Emirates, Sudi Arabia, and Kuwait.

Mieko Iwasaki Toyota spokesman said the manufacturer also stop production activities for this model at the Tahara plant, Japan starting today until 28 April.

Meanwhile, Toyota has promised to deploy his engineers to address the findings made by the parties mediaConsumer Reports. Testing will be conducted for the GX 460 and Land Cruiser Prado which uses the same control system stability.

Car IDR 75 Million Will Mass Produced

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Car IDR 75 Million Will Mass Produced
Daihatsu ready to start work immediately as the development car for USD 75 million this year. Of course, this so that next year the company with a market share second only to Toyota has been able to mass produce.

According to him, the government also came and invited a number of representatives to discuss these environmentally friendly cars. Ranging from incentives to the development forward. However, until now there are still some principals who have not agreed with tax relief (tax holiday) is offered by the government.

He continued, efforts penggenjotan cheap car actually has done since the era served as Coordinating Minister Sri Mulyani Economy. Then, Hidayat, as Minister of Industry Fahmi Idris after, continued negotiations.

Prius Hybrid sales in Japan

Prius Hybrid sales in Japan
Toyota Prius Hybrid again outperformed rivals Honda Insight Hybrid weighs in the biggest-selling car in October 2009. Prius became the most popular car in Japan.

It was marked by the sale of the Toyota Prius Hybrid Gen3 reaching sales of 26,918 units in October 2009.

As quoted by the official Toyota site, Thursday (11/11/2009) Toyota Motor Co. The Prius Hybrid with back slit Gen3 satisfactory sales results in October 2009 the Prius Hybrid sales record of 26,918 units Gen3. With this result the Prius had perched on the top position for 6 consecutive months.

While twin-engined car Honda Hybrid was defeated by Prius Hybrid. Prius Hybrid heavy rivals only managed to occupy the ninth position of the list of best-selling car in Japan in October 2009.

Honda Insight Hybrid is only able to collect 7074 sales units.

Toyota Corolla Altis 2.0

Toyota Corolla Altis 2.0

Toyota Corolla presented corolla the generation Corolla 10 with 2000 cc engine gress 3ZR-FE.

detikoto

Auto Task Force: We Won’t Tell GM/Chrysler What to Build

TRAVERSE CITY, MICHIGAN – General Motors, Chrysler and the auto industry — not the banking industry — continue to be the whipping boys for members of the far right who paint the Obama administration not as post-supply side Keynesians, but as unmitigated socialists. Ron Bloom, the new chairman of the Treasury department’s Automotive Task Force, tried to address that at the Center for Automotive Research’s annual conference here Wednesday.Granted, he was preaching to the choir. This crowd consisted not of socialist refugees from the old Trabant factory in East Germany, but of North American supplier executives who make up the majority of the CAR Conference’s audience. I’d venture to bet that a majority identify themselves as Republicans.Bloom addressed criticism that GM, Chrysler and the task force subverted longstanding U.S. Chapter 11 rules in giving secured creditors low priority in each filing.”Those who write of the bankruptcy rule being turned on its head haven’t read the two judges’ opinions,” he said. There’s enough case study to show “enough exception that the rule was swallowed long ago.”The quick, 43-day Chrysler bankruptcy and 39-day GM bankruptcy were designed to best maximize each “estate,” and quickly get them back in the business of selling cars and trucks, Bloom said. And any money provided to such creditors is entirely at the discretion of the debtor-in-possession creditor — in this case, the U.S. Government.So why not let GM and Chrysler file Chapter 11s privately? Bloom agrees with GM CEO Fritz Henderson’s argument that in the current financial climate, no other debtor-in-possession creditor large enough to take over the automakers was available. Paying off secured creditors would have been costly, making it impossible for the two automakers to issue stock and repay the Treasury. Bloom says he won’t second-guess Henderson’s assertion that GM can start an initial public offering as early as 2010, and start paying the Treasury about $50 billion back. Bloom believes it possible, but the size of the IPO will depend on GM’s and the market’s condition. Chrysler will need more time. He said repeatedly that the Obama administration does not want to run the auto industry, that neither he nor Barack Obama believes they can run the auto industry better than industry executives. And yet, giving the federal government a stake in each automaker is a better way to shepherd our investment. “GM needed capital. Providing capital as debt would have compounded the situation.”Of course, this is automaker country, and it would be hard to find anyone here who didn’t find Bloom’s reassurances, well, reassuring. Without government intervention, GM and Chrysler would have liquidated, bringing much of the supplier base and probably the Ford Motor Company with them. Unemployment already is 15.4 percent in Michigan, 4.9 points higher than the national level.GM and Chrysler won’t be told what kinds of cars and trucks to build, beyond what the Environmental Protection Agency and the National Highway Traffic Safety Administration already mandate for each and every vehicle sold in the United States, Bloom said. Another speaker here, Rod Lache, managing director of Deutsche Bank Securities, said of Bloom’s “government intervention” in the auto industry, “Wall Street is not as concerned about this as you may believe.”Chapter 7 liquidation for GM and Chrysler would have collapsed Ford, Honda, Toyota, Nissan — most every automaker doing business in the U.S., Lache said.”We think that GM may be profitable by 2011. Ford looks like it may do it even later this year.” And yet, even with Wall Street’s support, a small, but vocal contingent in the U.S. see any government intervention as detrimental to the very core being of capitalism. Detrimental to unbridled capitalism, perhaps. The ravages of unbridled capitalism is, after all, what exacerbated GM’s and Chrysler’s problems in the first place.Nevertheless, with most of this crowd reassured by these Keynesian efforts to rebuild the auto industry, and with it a manufacturing-based economy, on Tuesday, so-called tea-baggers loudly protested a congressman’s press conference on extending the Cash for Clunkers bill at a St. Louis dealership. Why? Because it gave government-funded rebates to get consumers back into car dealerships? Because the $1-billion Cash for Clunkers program was more successful at stimulating the economy than George W. Bush’s $600-per-taxpayer rebate last year?Why do the tea-baggers hate the auto industry so much?
Source : blogs.motortrend.com/6565968/government/auto-task-force-we-wont-tell-gm-chrysler-what-to-build/index.html

Zero Emissions, All Green: Introducing the Nissan Leaf EV

As we profiled on Friday, Nissan Motor Company chose August 2, 2009 to debut its groundbreaking, game changing zero emission electric vehicle at its new corporate headquarters in Yokohama, Japan, and we were here to check it out. Nissan calls it the Leaf (Leading, Environmentally Friendly, Affordable, Family Car), and says it will launch in the U.S. in late 2010 in limited quantities. The Japanese automaker is boasting that the Leaf will be the first affordable (target price is reportedly $25,000-30,000), real-world, mass-market (by 2012) electric vehicle and that it will have a range of some 100 miles. But before we jump into what it all means and what’s going with those funky headlights, here is a brief synopsis on the program.As we have covered in many recent updates, this is Nissan’s most significant endeavor in environmentally friendly motoring. This new electric vehicle (EV) program goes well beyond the company’s recent attempts at improving fuel economy via such measures as the widespread rollout of CVT transmissions and the licensing Toyota’s hybrid technology. In fact, the Leaf does away with our traditional notions of fuel and jumps right into the long promised future of mass marketed electric vehicles.How does it work? The Leaf runs on a large battery pack composed of 192 flat lithium ion (LiOn) battery cells that lay under the floor and between the wheels. This pack delivers enough power to support the 80kW electric motor for up to 100 miles of driving on a full charge. Recharging will be possible on 110V and 220V house current (8 hours/4 hours respectively for a full charge) and via special higher voltage quick charges. Fine, but what’s with the name?According to Nissan, the “LEAF” name (Nissan PR would of course like us to USE ALL CAPS FOR THE NAME) is what you’d expect a name associated with a tree to be — making a green statement. Here’s some good spin about the Leaf name from the press release: “Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emissions out of the driving experience.” Of course, there’s that little matter of where the Leaf will draw its electricity from — we’re guessing from a power plant that produces lots of emissions. But that’s another discussion…You might have noticed nowhere on the vehicle are the words electric vehicle or letters EV. Instead, what’s prominently displayed on the Leaf is a big ‘ol zero emissions badge. Shiro Nakamura, Nissan’s Chief Creative Office and design head explains why:”EV is a means to get zero emissions, so we intentionally avoided EV branding. Zero emissions is about the overall concept, not the hardware.”But let’s talk about the hardware — particularly the styling — since we already are familiar with how it works and drives.At first glance, the Leaf looks new, yet familiar — and distinctly Japanese. It should, as its exterior and interior styling are the result of Nissan’s Japanese design studios. Nakamura cites as influences the Japanese market March Micra and our very own Nissan Murano (the Leaf’s designer also penned the Murano).From our American eyes, we see a bit of Honda Fit in the shape of the front end, but concur that from most other angles, Nissan’s design DNA is readily apparent. The shape of the greenhouse, from the fast angle of the windshield to the kink of the C-pillar does bring to mind the Murano. The belt line and some surfacing appear lifted from the March Micra, while the profile, proportions and overall size recall Versa, except when you get to the notchback bustle in the back, which is reminiscent of Nissan’s corporate cousin, the Renault Megane.Nakamura agrees with this assessment but states that any similarity with the Megane is purely coincidental.”It has no connection with Renault. We are always careful to not look like Renault. Sometimes it is ok, because we are partners…if you point to one detail, ok, maybe. But as long as the total car looks like a Nissan, that is ok.” As you get closer, a number of interesting details emerge, most notably the strange bulge to the headlights at their inside edge. These and other features exist for aerodynamic reasons — a chief concern of Nakamura’s styling team.”Aerodynamics is very, very important for two reasons — air drag and wind noise control. When driving 120 kph (roughly 75 mph), you can only hear the tires and wind, there is no engine noise.  If you have lots of wind noise, it sounds even greater because .”So his team developed the bulging headlamps, conceivably to break up and channel the flow of air before it meets the seam of windshield and creates noise. They also paid particular attention to the shape and orientation of the side mirrors, to reduce wind nose from the side.So were they successful in reducing drag and noise?  Nakamura thinks so. “I can not say Cd (coefficient of drag) but it is very good — without making it the typical one motion aeroform,” he says during an interview prior to the Leaf’s reveal, alluding to the prosaic shape of both the Toyota Prius and Honda Insight that has become synonymous with low drag. “This is our own expression. But at the same time it doesn’t compromise.”Indeed, Nissan did not skimp on the features for the Leaf; there is a lot of high technology built in, from the optional roof mounted solar panel (said to help power accessory fans) and rear back up camera. Look down and you’ll notice the complete absence of a tailpipe. Between those awkward headlights is another signature EV feature. Where the hood meets the front bumper, is a panel surrounding the circular Nissan logo which flips up to reveal the charging ports. Though we don’t know what direction Nissan plans to take with future EVs, you can expect to find this bit of hardware in the Leaf’s siblings (until wireless non contact charging comes to fruition).Inside, it really becomes obvious that this is not your average hatchback.  The center stack is dominated by a large, bright multi information touchscreen, necessary to interact with Nissan’s EV-IT system (which provides EV range and recharging information as well as navigation, climate, and audio control). A futuristic looking semi-spherical transmission controller rests on the center console, and twists to offer (R)everse, (N)eutral, and (D)rive slots, as well as a button for (P)ark.  Honda styling cues resurface in the split instrument panel — a lower housing features another large, bright display, while a secondary hood above shows speed and other information. As far as comfort and roo
miness goes, Nakamura says his team benchmarked the entire C-segment for both interior and exterior dimensions, so the Leaf should be competitive. We did not get a chance to sit in the vehicle, but noted what looked like ample headroom, decent legroom both front and rear, and a huge trunk not often associated with vehicles that run on batteries.Of course, at this point, some of you might be wondering what the fuss is about. And it’s true. For all of the buildup and anticipation, the Leaf is unlikely to turn many heads when it hits the streets in select markets in late 2010.  Even when dressed up in brilliant blue green paint, there is no disguising the rather pedestrian proportions of this compact, traditionally shaped C-segment hatchback. There is some method to this plainness as, Nakamura explains.”We don’t want to go too far out of the segment. We are expecting a big volume . We want to maintain some mainstream feeling.”  Some but not all. “On the interior, we want to give more of a high tech feeling — unique, but not strange.  One that people can appreciate as real car.”This point is of particular importance to Nakamura’s team, as he specifically wanted to avoid the negative connotations associated with electric vehicles.”There is a perception in some markets that EVs are toys or cheap. Like a golf cart or city car. Maybe they can’t drive at high speed…they are not a real car. We did not want to create a car that is toy like or cheap looking. Ours is a real car. It can go 140 kph (87 mph) and can seat 4-5 people.”If you like the way the Leaf looks, take comfort in the fact that this is very close to a production ready vehicle — as much as 95% according to Nakamura. The specific paint scheme you see here will not be offered, though a shade similar and more durable will be along with a standard palette of customer friendly colors. A few of the surfaces and materials may change on the inside, but the Leaf as you see it now should be very close to what zips quietly past you starting in late next year.While other manufacturers have tied their fortunes to hybrid vehicles and clean diesels, Nissan has been relatively quiet on the low emissions front. With their new EV offering, Nissan is prepared to make a very large noise, as it clearly intends to be the leader in zero emissions vehicle leader. Whether the noise Nissan’s zero emissions program makes is a boom or a whimper bust depends entirely on the success of a car it calls the Leaf.INITIAL SPECS FOR THE NISSAN LEAF:Dimensions    Length:            4445 mm / 175.0 in.Width:                1770 mm / 69.7 in.Height    :            1550 mm / 61.0 in.Wheelbase:            2700 mm / 106.3 in.Performance    Driving range    over:        160km/100miles (US LA4 mode)Max speed (km/h):        over 140km/h (over 87 mph)Motor    Type:                AC motorMax power (kW):        80kWMax torque (Nm):        280NmBattery    Type:                laminated lithium-ion batteryTotal capacity (kWh):    24Power output (kW):        over 90Energy density (Wh/kg):    140Power density (kW/kg):    2.5Number of modules:    48Charging times:    quick charger DC 50kW (0 to 80%): less than 30 min; home-use AC200V charger: less than 8 hrsBattery layout:        Under seat & floorOFFICIAL NISSAN PRESS RELEASE:NISSAN UNVEILS “LEAF” – THE WORLD’S FIRST ELECTRIC CAR DESIGNED FOR AFFORDABILITY AND REAL-WORLD REQUIREMENTS Event ushers in a new era for Nissan and a new era for mobility YOKOHAMA, (Aug. 2, 2009) – Nissan Motor Co. Ltd. today unveiled Nissan LEAF, the world’s first affordable, zero-emission car.  Designed specifically for a lithium-ion battery-powered chassis, Nissan LEAF is a medium-size hatchback that comfortably seats five adults and has a range of more than 160km (100 miles) to satisfy real-world consumer requirements. NISSAN LEAFSlated for launch in late 2010 in Japan, the United States, and Europe, Nissan LEAF ushers in a new era of mobility – the zero-emission era.  The car is the embodiment of Nissan’s radical, transformative vision for the future and the culmination of decades of investment and research.  “Nissan LEAF is a tremendous accomplishment – one in which all Nissan employees can take great pride,” said Nissan President and CEO Carlos Ghosn.  “We have been working tirelessly to make this day a reality – the unveiling of a real-world car that has zero – not simply reduced – emissions.  It’s the first step in what is sure to be an exciting journey – for people all over the world, for Nissan and for the industry.”Key characteristics of the LEAF include:1) Zero-emission power train and platform2) Affordable pricing3) Distinctive design4) Real-world range autonomy – 160km (100 miles)5) Connected Mobility: Advanced intelligent transportation (IT) systemThe “LEAF” name is a significant statement about the car itself.  Just as leaves purify the air in nature, so Nissan LEAF purifies mobility by taking emissions out of the driving experience.  Pricing details will be announced closer to start of sales in late 2010; however, the company expects the car to be competitively priced in the range of a well-equipped C-segment vehicle.  Additionally, Nissan LEAF is expected to qualify for an array of significant local, regional and national tax breaks and incentives in markets around the world.  As an added benefit, because the vehicle has less mechanical complexity than a traditional gasoline-powered car, Nissan LEAF is designed to be friendly to the wallet as well as to the environment.ZERO-EMISSION MOBILITYNissan LEAF is powered by laminated compact lithium-ion batteries, which generate power output of over 90kW, while its electric motor delivers 80kW/280Nm.  This ensures a highly responsive, fun-to-drive experience that is in keeping with what consumers have come to expect from traditional, gasoline-powered automobiles.Unlike internal-combustion engine (ICE) equipped vehicles, Nissan LEAF’s power train has no tail pipe, and thus no emission of CO2 or other greenhouse gases.  A combination of Nissan LEAF’s regenerative braking system and innovative lithium-ion battery packs enables the car to deliver a driving range of more than 160km (100 miles) on one full charge*.  (*US LA4 mode)Extensive consumer research demonstrates that this range satisfies the daily driving requirements of more than 70% of the world’s consumers who drive cars.And, Nissan’s approach makes charging easy and convenient.  Nissan LEAF can be charged up to 80% of its full capacity in just under 30 minutes with a quick charger.  Charging at home through a 200V outlet is estimated to take approximately eight hours – ample time to enable an overnight refresh for consumer and car alike.REAL-WORLD CAR The engineers and designers behind Nissan LEAF worked to create a competitively priced real-world car that would enable Nissan to lead mobility into the zero-emission era.  To ensure comfort, spaciousness and cargo capacity, Nissan LEAF employs a completely new chassis and body layout.”Our car had to be the world’s first, medium-size, practical EV that
motorists could afford and would want to use every day. And that’s what we’ve created. The styling will identify not only Nissan LEAF but also the owner as a participant in the new era of zero-emission mobility,” said Masato INOUE, Product Chief Designer.DISTINCTIVE DESIGNEven the smallest details can yield tremendous effect.Nissan LEAF’s frontal styling is characterized by a sharp, upright V-shaped design featuring long, up-slanting light-emitting diode (LED) headlights that employ a blue internal reflective design that announces, “This car is special.”  But the headlights do more than make a statement.  They are also designed to cleverly split and redirect airflow away from the door mirrors, thus reducing wind noise and drag.  And, the headlights provide yet one more benefit in that they consume just 10 percent of the electricity of conventional lamps, which helps Nissan LEAF to achieve its world-class range autonomy.Through bright trim colors inside, Nissan LEAF creates a pleasing and stylish cabin environment.  An environmentally friendly “blue earth” color theme originates from the Aqua Globe body color of Nissan LEAF’s introductory model.  This theme is carried into the interior through blue dashboard highlights and instrument illumination.CONNECTED MOBILITY IT SYSTEMNissan LEAF employs an exclusive advanced IT system.  Connected to a global data center, the system can provide support, information, and entertainment for drivers 24 hours a day.  The dash-mounted monitor displays Nissan LEAF’s remaining power – or “reachable area” – in addition to showing a selection of nearby charging stations.Another state-of-the-art feature is the ability to use mobile phones to turn on air-conditioning and set charging functions – even when Nissan LEAF is powered down.  An on-board remote-controlled timer can also be pre-programmed to recharge batteries. “The IT system is a critical advantage,” says Tooru ABE, Chief Product Specialist. “We wanted this vehicle to be a partner for the driver and an enhancement for the passengers.  We also wanted this vehicle to help create a zero-emission community, and these IT features will help make that possible.”HOLISTIC APPROACH TO ZERO-EMISSION MOBILITY AND ECO-FRIENDLY INNOVATIONNissan LEAF is a critical first step in establishing the era of zero-emission mobility; however, Nissan recognizes that internal-combustion engine (ICE) technologies will play a vital role in global transportation for decades to come.  Because of this, Nissan is implementing its zero-emission vision through a holistic approach, which provides consumers a comprehensive range of eco-friendly technologies from which to choose.For some consumers, Nissan LEAF will be the perfect match, and the only car they will ever need.  For others, Nissan LEAF will be a logical addition to the family fleet – the optimal choice for the daily commute, for example.While zero-emission is the ultimate goal, the company is committed to ongoing innovation in eco-friendly technologies that increase efficiency and reduce emissions.  As a result, Nissan offers a comprehensive suite of automotive technologies, including CVT, Idle Stop, HEV, Clean Diesel, and ongoing research and investment in FCV technology.WORLDWIDE PARTNERSZero-emission mobility programs under the banner of the Renault-Nissan Alliance include partnerships with countries such as the UK and Portugal, local governments in the Japan and the USA, and other sectors, for a total of nearly 30 partnerships worldwide.In these partnerships major efforts focus on three areas:      1) Development of a comprehensive charging infrastructure through public and private investment,     2) Incentives and subsidies from local, regional, and national governments, and     3) Public education on the individual and societal benefits of zero-emissions mobility.ZERO-EMISSION VEHICLE PRODUCTIONNissan LEAF is the first in the company’s forthcoming line of EVs and is a major milestone in the realization of the Renault-Nissan Alliance’s vision for zero-emission mobility.  The first of Nissan’s EVs will be manufactured at Oppama, Japan, with additional capacity planned for Smyrna, Tennessee, USA.  Meanwhile, lithium-ion batteries are being produced in Zama, Japan, with additional capacity planned for the USA, the UK and Portugal, and other sites for investment are under study around the world.
Source : blogs.motortrend.com/6537775/green/zero-emissions-all-green-introducing-the-nissan-leaf-ev/index.html

Penske’s Saturn: The Post-Modern Auto Company

Auto companies have traditionally been engineering and manufacturing businesses, rather than marketing and retail businesses. Henry Ford, for example, insisted dealers pay for his Model Ts as soon as they left the factory door. But what made sense in Henry’s time, and reached its apotheosis with the huge River Rouge plant, the most vertically integrated automobile factory in the world, has become a liability today. Auto plants cost staggering amounts of money to build and to run. And in an era where the manufacturing process no longer delivers major differentiators in terms of the finished product — all vehicles have to meet similar safety and fuel economy mandates, and the cost and quality differences between the best and the worst are getting smaller all the time — that’s money many auto industry insiders wished they no longer had to spend. Especially as what largely defines an auto company these days is not where its products are made, but how its brands are perceived by consumers.A Boxster is still a Porsche, even though it is built in Finland by Valmet. A Grand Cherokee is still a Jeep, even though it is built in Austria by Magna Steyr. Right hand drive Mercedes C-Class and BMW 3 Series models are still seen as German cars, even though they are made in South Africa.Which is why Roger Penske’s Saturn play is a stroke of genius. With Saturn, Penske has the opportunity to create the first truly post-modern auto company. Penske’s Saturn doesn’t own a single factory, design studio, or proving ground. What it does own — and all it needs to own — is the intellectual property of the Saturn brand. It’s hard to imagine a more perfect candidate to become a post-modern auto company than Saturn. Envisioned by GM chairman Roger B. Smith as an import fighter because of advanced manufacturing techniques that included a highly automated plant and plastic body panels, Saturn succeeded not because the original car was good — actually, it wasn’t even remotely competitive with anything from Toyota or Honda — but because it was cleverly sold and marketed. Saturn consumers bought into the defining promise of the brand — no haggle pricing and great customer service — rather than the physical attributes of the vehicle.Although GM has agreed to build Saturns for Penske for at least two years, future Saturn models may be sourced from a variety of automakers around the world (the latest rumor has Penske talking with Renault). Saturn could simply rebadge another manufacturer’s existing model, paying for U.S. market certification costs and minor cosmetic changes, or it could commission an automaker to design, engineer and manufacture a complete new vehicle. Either way, it could bring new models to market for way less capital cost than a traditional automaker. Finding someone with spare factory space to build Saturns won’t be hard: The world’s automakers currently have the capacity to build 92 million vehicles a year, but will be lucky to build 60 million in 2009, says respected industry forecaster CSM Worldwide. And with the global economy expected to recover slowly from recession, there’s going to be plenty of spare capacity around the world for a long time yet.All Penske’s Saturn has to do to succeed is sell cars and trucks that deliver on the promise of the Saturn brand. The actual vehicles can be made anywhere, by anyone, and as long as they are competitive with the mainstream players in their respective segments in terms of performance, economy, quality, and equipment levels, it almost doesn’t matter what they are, because the Saturn brand is mostly defined by a classy purchase experience. And if there’s one thing Roger Penske knows how to do with class, it’s selling cars and trucks.
Source : blogs.motortrend.com/6538063/editorial/penskes-saturn-the-post-modern-auto-company/index.html

July Sales: Cash for Clunkers Spurs FoMoCo; Toyota Regains Second-Place

DETROIT – Ford Motor Company is ebullient about its first year-over-year sales increase since November 2007. Total Ford-Lincoln-Mercury sales, including fleet, rose 2 percent in July 2009 compared with July 2008, and of that, retail sales rose 9 percent. Still, it’s too early to party. The Great Recession isn’t over yet.”Right now, the legs under the economy are not strong enough to sustain a 14-16 million sales rate as we saw at the end of July,” says Ford analyst George Pipas. “A sales increase in July is not the end of the journey.”Aside from the minor increase compared with a very weak July ’08, when gasoline averaged $4.11 per gallon, Ford proved through individual model sales that the Cash for Clunkers program helped move fuel-efficient metal. Probably not coincidentally, the low-priced cars and trucks that consumers who until now were driving clunkers could afford to buy moved the most. Ford Focus sales surpassed Fusion sales, although both models were up compared with last year. Even though a four-cylinder Fusion is within a couple mpg city/highway, the smaller, cheaper Focus easily outsold the Fusion, 21,830 (up 43.6 percent) to 17,610 (up 66 percent).The redesigned-for-2009 Focus became Ford’s darling when gas topped $4 per gallon. Earlier this year, the facelifted 2010 Fusion was Ford’s savior in some of the slowest sales months in decades. Advertising dollars targeting new models helps.If Cash for Clunkers money drew a lot of prospective buyers to Ford lots in the last week, I’ve got to bet that some of those consumers trading in ’90s Explorers chose, say an $18,000-list Focus over a $23,000-list Fusion because it better met their budgets. Many of those clunkers undoubtedly were third or even fourth cars, driven by the high schoolers in the family. Estimates of how much oil the program saves may be a bit of a stretch.No matter. The program is a success for bringing consumers back into the market — either those who have been holding off or those who figured credit had dried up so much, it wasn’t worth it to walk into a showroom. General Motors estimates July sales for all makers totaled an annual rate that would equal about 11.3-million vehicles, marking the first month in 2009 above the 10-million level.And GM has just announced a lease program with U.S. Bank for Chevrolets, Buicks, GMCs and Cadillacs (its core four in North America) for New York, New Jersey, Connecticut, Michigan and Ohio through August 31. U.S. Bank leases for the new Cadillac SRX are available nationwide.Meanwhile, Chrysler says that The Wall Street Journal got it wrong Monday morning. Chrysler will continue to offer matching incentives of up to $4500 on certain models whether you bring in a clunker or not. Obviously, if your local dealer is out of, say, 2009 PT Cruisers, you’re not going to get $4500 off a 2010 model. And so, to the numbers:GM: 189,443, off 19.4 percent.Inventory of about 466,000 is the lowest on record, says sales veep Mark LaNeve.With inventories dropping for all automakers, the deals aren’t likely to get any more desperate.Chevy division sales were relatively strong, at 124,948, still down 9.3 percent.Equinox was a rare gainer, up 77.8 percent to 10,834. About 60 percent were ’10 models, and most of those were four-bangers.Buick Enclave remains strong, selling 3,797, off 2.5 percent.Cadillac, at 6,171, off 52.6 percent, was the biggest loser of the core four.Saab was off 71.7 percent to 574 and Hummer was off 57.4 percent to 799.Impala was up 9.6 percent to 14,649 but Malibu was off 7.8 percent to 15,339.Modern wagon wars continues: Toyota sold 9,407 Highlanders, (+39.1 percent), Chevy sold 6,690 Traverses, Honda sold 6,430 Pilots (-15.3 percent), Dodge sold 4,165 Journeys (+21 percent) and Ford sold 3,631 Flexes (+64.7 percent).The new Camaro continues to be in short supply. Chevy sold 7,113, vs. 6,686 Ford Mustangs (-37.6 percent) and 886 Dodge Challengers (-69 percent).GM will build some 2010 G6s for fleet customers, LaNeve said, making it the last Pontiac.The New GM of Chevy, Buick, GMC and Cadillac, sold 160,078 vehicles, a couple thousand more than Ford/Lincoln/Mercury but short of Toyota.Toyota-Scion-Lexus: 174,872, off 11.4 percent.Toyota division accounted for 156,355 (including Scions), off 10.8 percent, making Toyota the U.S.’ best-selling brand.Lexus fell 16.5 percent to 18,517.Prius jumped 29.7 percent to 19,173. Camry sales fell 19.4 percent to a still-strong 33,974.RAV4 may have benefited from the clunkers credit, up 32.5 percent to 15,912.Midsize pickups also are doing well. Tacoma was up 7.6 percent to 12,552.Monthly Scion numbers: 6,754, vs. 11,906 in July ’08.Ford-Lincoln-Mercury: 158,838, up 2 percent.Focus was Ford’s best-selling car, up 43.6 percent to 21,830.Fusion was up 66 percent to 17,610.F-150 remains Ford’s best-selling vehicle, off 19 percent to 36,327.Escape was up 94.2 percent to 20,241.Ranger was up 64.5 percent to 7,695. Looks like another Cash for Clunkers winner.Taurus was off 57.1 percent to 1,760 as Ford ramped down the old model.Mercury Milan was up 59.8 percent to 2,934 while Mariner was up 70.5 percent to 3,682 as the Lincoln side of the showroom suffered a 24.3 percent drop.Inventory of 295,000 vehicles, averaging less than a 50-day supply, is 41 percent thinner than at the end of July ’08.Honda-Acura: 114,690, off 17.3 percent.That’s 106,028 Hondas, off 15.8 percent, and 8,662 Acuras, off 32.5 percent.Civic was up 3.1 percent to 30,037.Accord was off 28.1 percent to 29,774.Fit was off 27.6 percent to 8,876 but CR-V was up 9.9 percent to 19,151.Acura RDX was off 62.5 percent to 519 and TSX was off 35.8 percent to 2,232.Chrysler LLC: 88,900, off 9 percent.Winners were small models, helped by heavy incentives. Chrysler PT Cruiser was up 24 percent to 4,092 sold.Jeep Patriot was up 134 percent to 8,084 and Compass was up 95 percent.Jeep Wrangler, which posted increases for the first five months of the year, was down for the second month in a row, off 25 percent to 4,540.Dodge Caliber was up 63 percent to 7,814.Avenger was up 30 percent to 5,616.Sebring was off 27 percent to 2,781. Chrysler has sold 13,466 for the entire year so far, well below Ford Fusion’s monthly sales.Chrysler Town & Country fell 15 percent to 6,837. Dodge Caravan was up 15 percent to 8,405, however.Ram was off 17 percent to 17,723.Nissan-Infiniti: 71,847, off 24.6 percent.Nissan division was off 24.8 percent to 64,751.Infiniti was off 23.3 percent to 7,096.Nissan Versa was off just 2 percent to 8,530, though Sentra fell 13.5 percent to 9,496.Rogue sales were up 3.8 percent to 6,770.Z was up 11.9 percent to 890. Inexplicably, Infiniti QX56 was up 0.4 percent to 553.Nissan GT-R was off by 19 units to 128.OTHERS …Hyundai says 22 percent of its trade-ins were “clunkers.” Sales rose 12 percent, to 45,553. Accent, Sonata, Elantra and Genesis all posted gains and Santa Fe was down very slightly.Kia sold 29,345 units, up 1,324 units from last July. Subaru was up an impressive 34 percent, to 21,839. Mazda sold 19,032, off 15.1 percent.BMW Group, including Mini, was off 26.7 percent, to 21,253. BMW brand sold 16,381, off 31.5 percent. Mini was off 3.8 percent, to 4,872. Only all-ne
w models gained sales last month; BMW Z4 (up 33.8-percent) and 7 Series (up 14.5 percent), and Mini Cooper convertible (up 45.1 percent).Cash for Clunkers helped Volkswagen, which was up 0.7 percent, to 20,590 while Audi says it outperformed the premium segment, dropping just 5.8 percent, to 6,407. The clunkers program does not help with new cars north of $45,000.Mercedes-Benz USA, sold 17,646, including 16,228 Mercedes (off 21.7 percent) and 1,418 smarts, off 44.6 percent.Jaguar Land Rover fell 25 percent, to 2,607. Jaguar was down 45 percent, to 785 cars and Land Rover was down 11 percent, to 1,822.
Source : blogs.motortrend.com/6564996/car-news/july-sales-cash-for-clunkers-spurs-fomoco-toyota-regains-second-place/index.html